We Are

Public Relations | Marketing | Brand Building

BRANDS WE’VE BUILT WITH

A person lying on a bed with a laptop, a cat sitting nearby, and a window with curtains in the background.

The word 'ZIP' displayed with a black arrow pointing downward through the letter 'I' and an arrow pointing upward through the letter 'P'.

Silhouette of a bear walking above the words "Wandering Bear" in black capital letters.

The words 'THE LIMIT' in black text with diagonal lines through them.

Black background with the word "WLDKAT" in white capital letters and a period.

Black and white illustration of two people shaking hands, with a handshake icon above them.

Text reading 'Angel Margarita' in a stylized black font.

A black silhouette of a bear standing on its hind legs with the words "little spoon" written below in cursive font.

The image features the text 'moonpig' with a small pig icon above the letter 'o', all in a playful, bold font on a black background.

Black and white illustration of a woman standing on a branch, reaching out to a bird, with trees and leaves in the background.

Black silhouette of a person's head with a gear inside, symbolizing thinking or problem-solving.

We’re Smart.Creative.Fast.

We build cultural relevance that drives real growth.

In a saturated media landscape, we don’t just show up; we stand out.
Most agencies chase coverage. We build credibility, cultural relevance, and sustained visibility, the kind that compounds over time.

IFP sits at the intersection of PR, brand strategy, and culture. We don’t just ask where your brand should show up, we define how it should be perceived, who should be talking about it, and why it matters right now.

Our work is designed to move the needle, not just make noise. With over 20 years of experience across fashion & beauty, wellness & fitness, modern parenting and luxury lifestyle, we know how to shape stories that resonate... and land.

From legacy brands to buzzy upstarts, our tailored, hands-on approach ensures each client gets the white-glove treatment they deserve.

We work with a highly curated roster of brands we believe in because great work starts with real passion.

Together, we’ll spark conversation, drive visibility, and build the kind of community that lasts.

Learn more about what we do

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We craft bold, culture-shaping narratives for brands at the intersection of luxury, lifestyle, wellness, fashion, beauty, and hospitality.

With a strategic, full-spectrum approach to PR, marketing, and brand storytelling, we reignite legacy brands and scale emerging names into icons. This isn’t one-size-fits-all; it’s intentional, bespoke, and built to move the needle.

What Clients Are Saying

The media landscape is changing quickly, and keeping up for a brand of our size can be challenging. The IFP Communications team is forward-thinking and quick to execute, not losing opportunities to our competitors, staying relevant and top of mind to media and consumers.

-RS Pure/Ross Simons
Melissa and her team are some of the most creative and enthusiastic people we've ever worked with. IFP Communications brings fresh and exciting ideas to every meeting and continue to overdeliver with results.

-ZIIP Beauty
Since we started working with IFP Communications, we have seen outstanding results in less than four months. We ended our BFCM week by +44% vs YOY, and our press coverage is over +250% to YOY. Well done and much appreciated.

-Nanit

Client Wins

OUR WORK

See our work

Public Relations + Brand Communications + Creative Brand Strategy + Ideation

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Public Relations + Brand Communications + Creative Brand Strategy + Ideation 〰️

Built to Plug In.
Powered to Break Through.

We embed seamlessly into your team, bringing sharp strategy, fresh perspective, and the kind of creative force that sparks real momentum.

Collaboration is our superpower, fueled by curiosity, culture, and an unshakable belief that with the right people at the table, anything is possible.

Contact Us

OUR FOUNDER

“PR isn’t just about press anymore, it’s the fuel that makes brands findable, believable, and top of mind in a world shaped by AI and discovery.”

IFP was founded by Melissa Rosenfield, a brand builder, strategist, and cultural connector with over a decade of experience shaping visibility for some of today’s most recognizable consumer brands.

Before launching IFP Communications, Melissa served as the world’s first Director of Vibe for Viceroy Hotel Group, setting the tone for how modern brands show up in culture. Today, clients don’t just hire IFP, they hire Melissa’s judgment, instincts, and ability to see around corners.

She works closely with every client, ensuring strategy and execution stay sharp, intentional, and results-driven.

Meet the team

We Are

We’re Smart.Creative.Fast.

We build cultural relevance that drives real growth.

We craft bold, culture-shaping narratives for brands at the intersection of luxury, lifestyle, wellness, fashion, beauty, and hospitality.

The media landscape is changing quickly, and keeping up for a brand of our size can be challenging. The IFP Communications team is forward-thinking and quick to execute, not losing opportunities to our competitors, staying relevant and top of mind to media and consumers.

Melissa and her team are some of the most creative and enthusiastic people we've ever worked with. IFP Communications brings fresh and exciting ideas to every meeting and continue to overdeliver with results.

Since we started working with IFP Communications, we have seen outstanding results in less than four months. We ended our BFCM week by +44% vs YOY, and our press coverage is over +250% to YOY. Well done and much appreciated.